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"Sponsored" Advertise on TheMag4 Let's talk about reaching people who actually go places.
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Let's talk about reaching people who actually go places.
23 Jun 2026 1 min read
The Electric Frontier: LifeRush Adventures Wants to Take You Somewhere You Didn't Know You Could Go
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The Electric Frontier: LifeRush Adventures Wants to Take You Somewhere You Didn't Know You Could Go

A Santa Monica e-bike and adventure company is opening up Southern California's mountains and coastline to people who'd never ride them otherwise.
28 May 2026 2 min read
The Eyes Have It
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The Eyes Have It

For over 25 years, Image Optics has been the quiet secret behind Hollywood's most iconic faces. Now, they're fitting yours.
24 May 2026 3 min read
Sleeping in History
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Sleeping in History

Built in the 1950s at the height of Palm Springs' golden age.
07 May 2026 2 min read
The Most Important Room in Pasadena
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The Most Important Room in Pasadena

"The right haircut doesn't just change how you look. It changes how you walk out the door."
07 May 2026 2 min read
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