About TheMag4.com

The open road has a way of answering questions you didn't know you were asking.

Southern California doesn't need another listicle. What it needs — what it has always needed — is a trusted friend who happens to know everything.

TheMag4.com is that friend.

We are a curated guide to the best of So Cal — the restaurant worth the drive, the farmers' market worth the early alarm, the hiking trail that makes you wonder why you ever stayed inside. From Pasadena to Palm Springs, Santa Barbara to Newport Beach, and anywhere else Southern California decides to surprise us — we cover it all with the kind of attention usually reserved for places that charge much more for the privilege.

Every month we publish our issue. Every week our subscribers get a newsletter. Every day we're out there — searching, tasting, walking, discovering — so you don't have to wonder what to do this weekend.

The search bar at the top of this page is the whole idea. Type a city in Southern California. Find something worth doing. That's the promise.

Subscribe. It's free for now. And when it isn't, you'll know it was worth it.

— Gary Domasin, Founder